Project title: Rewire
Category: Corporate Identify/Huisstijl
Year of design: 2012 (CMC Studio)
Brief: I was asked to create a memorable brand identify for an Electrical firm in the UK.
Comments: For the initial stages of this project I decided to work in reverse by starting with the tangible product, working back towards the digital. I started with the very basic core materials used the firm as I thought this would be a great place to find an all encompassing concept which would represent the company and the work they do. This product happened to be electrical cables. After spending hours working with the pliable cables I eventually found the concept, which was to create a unique typography using the cables from different electrical divisions.
The letter type was then translated into 3d modelling software where materials and a scene were added. Once I had the digital typography the company name ‘Rewire’ was created starting with the full name, then abbreviations eventually settling on the RW emblem accompanied by the word mark Rewire Electrical to make the brand legible and recognisable.