Project title: Tropikita
Category: Corporate Identity design and Branding
Material & Process: Corporate Identity Artwork.
Year of design: 2012
Brief: To design create a concept for a new international brand of bananas and to include a fruit stickers and packaging design to utilise the latest available innovations in printing packaging for produce.
Comments: Typically screen printing had been used for this type of packaging however at the time of the project new printing technologies became available which allowed me to experiment with gradients, a effect previously unobtainable. Evidently I had a lot of fun with this! For the logo I decided to create a fun character which people could associate with hi quality fresh produce. The natural selection was a colourful charismatic Monkey. The tropical style typography was an in-house project creating both solid and outline versions both of which appear to float loosely above one another.